The Black Pearl Story

Have you ever thought of marketing techniques? Do they really exist? What is their main motto?  Are those to cheat people? No, its all about seeing the preciousness in the things which are of no use to others. Any one can advertise a product which is in great demand and take it to a next level of shares. But the real entrepreneur ship skills lies in making an useless thing demanding product . Here is one such story .Once upon a time there was a man on an island and his island was surrounded by black pearl oysters. He had so many black pearls, but white pearls were expensive and dominating in those times .He went to many vendors of white pearls and asked them whether they could sell them and they all denied him ,then he went to a vendor tried hard but failed again in creating a market .The owner realized the  worth of  a small place in the market .Later on ,the owner went to another vendor and asked him that he could create market for black pearls he also  denied and then he asked  for a little space in front of his store and he would pay for it. He got the space ,then he started quoting the price which is ten times the value of white pearls . People who came for buying white pearls wondered there is something special in black pearls but they kept quiet by seeing the price. Moreover , the owner started  advertising the black pearls by giving  them to the heroines and other dances and shown off them in  Ganaas and parties. Then people started realizing the value of black pearl and stated buying them. With in no time, black pearls swept away the market of white pearls .

Today we can see that black pearls are  more expensive than white pearls. Thus one can realize the importance of marketing the things –those which are of no value can be raised to most precious ones and sell them like hot cakes.